When Popeyes debuted its new chicken sandwich on August 12, the internet went crazy. The sandwich, which features a fried chicken breast on a toasted brioche bun with pickles and mayo, quickly sold out at locations across the country.
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While the sandwich is no longer available, the hype surrounding it is still going strong. Here’s a look at how the Popeyes chicken sandwich became an internet sensation.
It all started with a tweet
On August 8, Popeyes Louisiana Kitchen tweeted about its new chicken sandwich, saying “Chicken. Brioche. Pickles. New.” The tweet caught the attention of Twitter user @__trillkidd, who replied, “Y’all got me f***ed up with this new chicken sandwich.”
@__trillkidd’s tweet quickly went viral, with many people agreeing that Popeyes had indeed “f***ed up” by not having the sandwich available sooner.
The sandwich sold out almost immediately
When the sandwich finally hit stores on August 12, it was an instant hit. People lined up around the block to get their hands on one, and locations quickly sold out.
The sandwich was so popular that Popeyes even had to stop taking orders at some locations. On August 27, the chain announced that the sandwich would be back in stores on September 4.
It sparked a chicken sandwich war
As the popularity of the Popeyes sandwich grew, so did the rivalry between Popeyes and other fast food chains.
Chick-fil-A, which is often considered Popeyes’ biggest rival, was one of the first to respond to the sandwich craze. On August 19, the chain tweeted, “Bun + Chicken + Pickles = all the [heart] for the original.”
Other chains, such as Wendy’s and Shake Shack, also got in on the fun, tweeting their own versions of the Popeyes chicken sandwich.
Even celebrities got involved
The Popeyes chicken sandwich even caught the attention of celebrities. On August 21, rapper and former Popeyes spokesperson Snoop Dogg posted a video on Instagram in which he taste-tested the sandwich.
“This is the best [chicken sandwich] I’ve ever had in my life,” Snoop said in the video. “It’s better than my mama’s cooking.”
The sandwich became a cultural phenomenon
The Popeyes chicken sandwich became more than just a sandwich; it became a cultural phenomenon.
On August 29, The New York Times published an article about the sandwich, calling it “the most talked-about new fast-food item in years.” The article went on to say that the sandwich “has achieved near-mythical status.”
The sandwich has also been the subject of numerous think pieces, memes, and even songs.
The Popeyes chicken sandwich has taken the internet by storm, and there’s no telling how long the craze will continue.